Thursday, March 15, 2012

Viera Publix Hybrid Store Grand Opening Saturday, March 17, 2012

Rockledge, Florida - Publix at Stadium Corners in Viera is opening this Saturday, March 17, 2012 with a Grand Opening Celebration starting at 8:00 am.

The new Viera Publix is a 56,000 square-foot hybrid concept store, offering conventional items as well as an abundant selection of earth-friendly, all-natural and organic products for consumer convenience, according to a press release.  The unique mix of traditional and specialty products will make it a destination for food-savvy shoppers in Rockledge and surrounding areas.

“Customers continue to look for a variety of all natural and organic products and services while seeking traditional items on their shopping list,” said Dwaine Stevens, media and community relations manager for Publix.  “Our new Stadium Corners Publix will exceed customer expectations with an elegant environment, expanded product mix and premium service.”

Store hours at the new Viera Publix are 7:00 am until 10:00 pm every day of the week.  

The new Viera Publix is located at 5380 Stadium Parkway, in the Stadium Corners Shopping Center at the Northwest corner of the intersection of Stadium Parkway and Viera Blvd. 

The Produce Department will be expanded to carry both organic and conventionally grown fruits and vegetables, including a selection of exotic choices from around the world and the season's best from just down the street.  The full-service floral department will offer everything from the classic elegance of a dozen roses to bouquets bursting with fresh blooms to pots of lushly colored flowers.  Floral specialists will be available to create memorable arrangements for that special occasion.

The Bakery Department will offer a mouth-watering array of cakes, cookies and pies as well as an assortment of chocolate-dipped items.  In addition to traditional breads and rolls, an expanded selection of shicaccia and flatbreads will be offered.  Customers will find a selection of bakery items made with all-natural ingredients, including mini desserts, muffin tops and cookies.

The Deli Department will include a full-service deli counter highlighting Boar’s Head meats and cheeses, as well as handcrafted old world delicacies, cured sausages, sopresatta and aged proscuitto.  The deli will also offer an international selection of olives, antipastos and hummus and include more than 200 varieties of artisan cheeses from the United States and around the world.  A certified cheese specialist will staff this full-service area to assist with selecting and pairing cheeses with other foods and beverages.

The Viera Publix store will have a large selection of freshly prepared foods created in-house daily.  Customers will be able to choose from a wide variety of chef-inspired appetizers, entrees and side dishes.  Specialties include Cedar Plank Salmon, Twice Baked Potatoes and Grilled Asparagus with Vinaigrette and Bleu Cheese.  The salad bar will highlight more than 20 fresh salad selections.  A soup bar will offer four gourmet soups daily and a Pacific wok will feature Pan Asian favorites like Mongolian Beef, Sweet & Sour Chicken, Vegetable Lo-Mein and more.

Customers can visit the CafĂ© at the front of the Viera Publix store, which will feature coffees, espressos, lattes, teas, gelato, gelato smoothies and assorted pastries.  There will be a seating area inviting customers to sit, relax and enjoy one of the many selections featured.  This area will be equipped with free Wi-Fi service.

The Event Planning Center, staffed by an event planning specialist, will assist customers in planning every detail for any special occasion.  Event planners will ensure all items are pulled together for the gathering, including placing orders for cakes, platters, beverages and floral arrangements and making suggestions that will perfectly complement every themed event.

The Wine Department will offer an expanded variety of premium and specialty wines from the United States and around the world, along with a large selection of champagnes and sparkling wines.  The selection will also include fine wines made with organic grapes.  Wine specialists will be available to assist customers in finding the perfect wines to pair with their food selections.

Apron's Simple Meals will offer customers two recipes each week.  Meals clerks will conduct live cooking presentations in the built-in kitchen area where recipes are demonstrated on a daily basis.  All of the ingredients for these recipes will be found in the Apron’s Simple Meals case located directly next to the kitchen.  Also available will be high-quality cookware to help customers have fun and save time in the kitchen.

A full-service meat department will allow customers to have their order cut any way they like and trimmed to perfection.  The case will feature a variety of fresh meats, including a selection of those that are antibiotic free or hormone free.

A full-service seafood department will offer fresh seafood delivered through out the week.  It will include wild- and farm-raised varieties of fresh fish as well as an extensive variety of shellfish options, including lobster.  An expanded sushi counter will include sushi made with brown rice.

In addition to a full-service pharmacy including a drive-thru, a dedicated body care section will offer customers a wide selection of natural and conventional vitamins, minerals and supplements.  A body care specialist will  assist customers with their selections.   A HealthNotes kiosk will provide customers with information on health solutions, vitamins and supplements.

Included in the Stadium Corners Shopping Center, directly adjacent to the Publix store is a Publix Liquor Store open seven days a week. 

Publix is privately owned and operated by its 151,000 employees, with 2011 sales of $27.0 billion.  Currently Publix has 1,049 stores in Florida, Georgia, South Carolina, Alabama and Tennessee.  The company has been named one of FORTUNE’s “100 Best Companies to Work For in America” for 15 consecutive years.  In addition, Publix’s dedication to superior quality and customer service is recognized as tops in the grocery business, most recently by an American Customer Satisfaction Index survey.  For more information, visit the company’s website,

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New Viera Publix Welcomes the Brevard Community with Grand Opening Celebrations

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